Investor Brief · Jun 2026

Seed Round · F&B + FMCG distribution

The invisible AI workforce powering F&B and FMCG distributors.

Live agents: Lizzie · Rich Runs on WhatsApp — no new app 01 / 11

The reality on the frontline

Distributor business runs on chat —
and it's messy.

400M+
WhatsApp Business accounts, growing 35% YoY
90%
of Indonesian business comms run on WhatsApp · BCG 2024

"WhatsApp is our biggest form of communication."

— F&B DISTRIBUTOR, MALAYSIA
WhatsApp sales-order chat showing orders buried in chat, wrong quantities, re-typed by hand, and no-order confusion
FLOWGO02 / 11

AI that speaks F&B

Any bot can read a message.
FlowGo understands the order.

A real order, as it arrives
Boss morning 🙏 order hantar Friday
coke 20+3 ctn, 10 tray egg,
peel tapica - 1kg separate to 2 boxes
Tq ya 😅
Generic bot: "Sorry, please choose ① Order ② Track…"
FlowGo understoodDecoded, priced & posted
✓

"order hantar Friday" → delivery date set Friday

✓

"coke 20+3 ctn" → Coca-Cola 20 carton (24/ctn) + 3 FOC ctn

✓

"10 tray egg" → corrected to Egg (Grade A) from history

✓

"peel tapica" → Peel Tapioca 1kg, remark: separate 2 boxes

SO-10293 · AutoCount · 8 lines · RM 612.40✓ Posted
🗣️
Manglish & multilingualMalay + English + slang in one line
🧠
Personalized memoryresolves to real order history
📦
Order ops auto-correctionsplit / merge / edit, FOC, reusable product
🏷️
Per-customer pricingcontract price, tiers & terms
🔄
Order to cashpay-before-delivery, weigh & pay, debtor collection
💬
Order vs chit-chatignores small talk, focuses on the real order
FLOWGO03 / 11

One platform, many roles

Meet your new AI back-office team.

Live
Lizzie
Lizzie
AP Automation
  • Invoice extraction
  • Auto-categorize
  • Accounting filing
Live
Rich
Rich
Sales Automation
  • Ordering automation
  • Inventory checking
  • Item & price matching
In dev
Maya
Maya
Collections
  • Credit control
  • Payment matching
  • Personalised follow-up
Roadmap
Eileen
Eileen
Reconciliation
  • Credit-card settlement
  • Delivery-app settlement
  • E-wallet settlement
Connects with the tools you already use →
Oracle NetSuiteSAPDynamics 365QuickBooksXeroAutoCountWhatsAppTelegramGmailSlack
FLOWGO04 / 11

How it works · Rich, AI Sales Agent

From customer request to approved order — in seconds.

1Customer on WhatsApp
"Send me 12 box
Large Coke"
ABC Supermarket · 10:30
→
2Rich reads it
✦ AI: I've read the request:
"Send me 12 box Large Coke"
Best match found, ready for review.
→
3Checks & reconciles
Coca-Cola 24-pack · 12 carton · AUD 25 → AUD 300
Order history✓
Inventory availability✓
Pricing✓
Promotions✓
→
4Clerk approves
✓
Order Approved
🛡️ Accurate. Fast. Reliable.  Rich makes sure every order is right — every time.
FLOWGO05 / 11

Adoption with zero friction

Fast onboarding.
No new app required.

1
Add FlowGo to your group

Invite the agent into the WhatsApp group your team already uses.

2
It reads the existing flow

Orders, photos, voice notes — no template, no form to fill.

3
Orders post automatically

Straight into AutoCount / QuickBooks / SAP, ready for review.

28
Seconds
Go Live
FLOWGO06 / 11

The moat compounds

Three levels of AI that deepen with every click.

Every correction, every order, every customer makes the engine smarter — for that distributor and the whole network.

1
User-configured
2–3 weeks
You tell FlowGo what to do — rules, products, pricing.
2
Network learning
4–8 weeks
Shared patterns improve the engine for all customers.
3
Workflow memory
8–12 weeks
Learns your unique behaviours, edge cases & patterns.
FLOWGO07 / 11

Land & expand

Stacking agents drives compounding ARR per SME.

$6,000
Rich · Sales order automation
$500
Lizzie · AP / expenses automation
$10,000
Maya · Collections assistant
$1,200
Eileen · Retail payment reconciliation
$500
Porter · Business analyst
Illustrative full-stack case
$18.2K
annual revenue per SME
Each FlowGo agent layers incremental, recurring value onto the same account.
FLOWGO08 / 11

Traction · 5 months

Deployments & revenue are accelerating.

NUMBER OF AGENTS DEPLOYED (MONTHLY)
10
Feb
60
Mar
250
Apr
420
May
660
Jun
US$75K
revenue to date, from a standing start in February
660
agents deployed in June alone — up 66× since February
FLOWGO09 / 11

The team

Proven B2B SME SaaS founders — multiple exits, $20M raised.

A
Anthony See
CEO
Food Market Hub Acquired · 3 Billion transaction value
SafeTruck Acquired · 20K+ trucks monthly
J
Jason Hor
CTO
Hubbo POS Acquired by Grab
First 'Find My Phone' for Android 150K+ installs
FLOWGO10 / 11

We are ready to scale

Raising US$500K to reach 3M ARR in 18 months.

Target40Kagents deployed
Target3MARR
Live today2agents · US$75K booked
Check out FlowGo at flowgoai.com
Saved ✓